WHAT WE OFFER
AD BUYING & MANAGEMENT
• Meta ads (Facebook & instagram)
• Tiktok ads
AMS has managed, coached, and consulted on millions of spend with Meta, TikTok, LinkedIn, and Twitter advertising. Monthly budgets for brands managed range from $1,500/month to $800,000/month, proving that success can be found at any level with the right strategies, creative, copy, placements, understandings of the product/service, and audience needs.
All pricing is customized on a client-by-client basis, based on needs, other service offerings needed, ad spend, and more. Reach out to me to discuss options and pricing.
CREATIVE STRATEGY
• FOR META & TIKTOK ADS
• FOr ORGANIC SOCIAL
Things like ad targeting, bidding, account structure are important in ad buying, but at the end of the day, the viewer only sees one part of this ad buying process – the creative.
From ideating what creative is needed to planning how to acquire creative to finding creators, designers, or editors to make the creative to deliverables to creative testing, then analyzing, iterating, then reporting, and more, it is a PROCESS.
To have this taken care of is crucial for a successful marketing strategy. AMS provides Creative Strategy as a service to clients to take the entire ad buying process in-house from start to finish. Courtney firmly believes that ads are only as strong as the creative they are serving. This service currently is provided only to ad buying & management clients and not as a standalone service.
UGC CREATION
• CAN BE USED FOR META ADS, TIKTOK ADS, YOUTUBE ADS/SHORTS, ORGANIC SOCIALS, & MORE.
Give an ad buyer some product and let them make ads (they know what actually converts). AMS provides UGC for ad buying clients as well as UGC-only clients on retainer and for one-time projects. Please reach out for custom pricing and personalized packages.
Find examples of UGC on Instagram at @courtneydoesads and my UGC portfolio here.
Ad account audits
• A full audit of meta and/or tiktok account
• includes creative auditing of up to 100 creatives
• time period up to 1 year
• audits are usually 10-20 pages in length
• Audits are usually delivered within 1-2 weeks
AMS has audited hundreds of ad accounts, comprising millions of dollars of spend. Audits are specifically tailored to direct response advertisers and/or in-house brands seeking more information on their ad account in terms of what they’re doing right and well, what can be improved, what worked before (and why), what isn’t working (and why), and more.
Audits can be tailored to each brand/account to ensure findings are helpful and immediately actionable.
1:1 COACHING & CONSULTING FOR AD BUYERS
• FOR META & TIKTOK ADS
• FOr ORGANIC SOCIAL
If you or your team want to keep the ad buying in-house but maybe need a little guidance in this crazy world of DTC advertising, this is for you. Gain clarity on specific topics that are keeping you up at night, improve your advertising skills, get a second set of eyes on your account in real-time, ask questions so specific to your account that you’d never ask publicly. There are truly NO. STUPID. QUESTIONS. in coaching.
Coaching sessions can be one-time, recurring, or on a retainer basis. We can create a plan that works for you, exactly as you need it.
FRACTIONAL CMO
• FOR BRANDS WHO NEED MARKETING DIRECTION AND GUIDANCE, BUT AREN’T READY FOR A FULL-TIME CHIEF MARKETING OFFICER YET
• OVERSEE AND LEAD ALL DIGITAL MARKETING EFFORTS
If your small-to-medium sized DTC brand needs marketing direction, guidance, analysis, and leadership, but you’re not ready for a full-time C-level role as a CMO, then a fractional chief marketing officer might be a great fit for you and your brand. I have worked as a CMO for brands in the past and managed and/or oversaw all marketing spend & budgeting, Meta ads, TikTok ads, Google ads, YouTube ads, content strategy, organic social, influencer marketing, branding, partner agencies, brand growth, and more.
One brand I worked with as a fractional CMO grew from $0 in revenue (start-up) to over $500k in revenue in the first 6 months and over $3m in revenue on Shopify + Amazon sales within the first year.
Parental leave coverage
Partnering with akvertise
Are you a freelancer or small advertising agency owner that provides social media and/or search engine advertising services? If you are and you are also expecting but aren’t quite sure how to handle your client accounts during your upcoming maternity or paternity leave, we have the solution for you.