AUDIT PACKAGES

This audit reviews account structure on one platform (Meta or TikTok) and can either be a generic audit going through overall account performance, what changes should be made, what tests could be done, or how to improve the account OR can be more specific to answer specific questions for the brand/account. This audit includes about 3 hours of audit time. It includes some creative analysis as it relates to the account performance. Deliverables include a 5-10 page document with findings and a screen recording explaining the audit to complement it. Depending on availability for starting the project, this audit takes one week to complete.

Price: $1,200 USD

This audit reviews account structure on one or two platforms (Meta and TikTok, if applicable), and goes in-depth with account performance, account structure, ad buying best practices, what’s working now, what tests to run and how to set them up and run them to completion, and answers any specific questions requested. Explicit and direct action items for next steps on improving the account are included. This audit includes about 10-15 hours of audit time, and includes creative analysis as it relates to the account performance and creative as a standalone. This audit includes full creative analysis for creatives over the last 90 days (unless another time period is requested) and gives ideas for future creative briefs. Deliverables include a 10-30+ page document with findings, a screen recording/walkthrough going through the audit workbook, and a 1-hour call after client review of the audit to answer any questions. Depending on availability for starting the project, this audit takes two weeks to complete.

Price: $5,000

This audit goes through 10 creatives submitted by the client/brand - either by a file sharing software (Air, Google Drive, Dropbox, etc.) or in the ad account, to review full performance over the life of the creative, and gives actionable feedback on why this creative did or did not work, how to improve it, how to iterate on it, and ideas for future creative briefing and new content. Deliverables include a document with qualitative and quantitative creative findings and a screen recording/walkthrough going through the audit workbook. Depending on availability for starting the project, this audit takes one week to complete.

Price: $1,200 USD

This audit provides everything the small creative analysis audit does, but includes up to 30 creatives to review in full in an account. Deliverables include a document with qualitative and quantitative creative findings, a screen recording/walkthrough going through the audit workbook, and a 1-hour call after client review of the audit to answer any questions. Depending on availability for starting the project, this audit takes two weeks to complete.

Price: $3,000 USD

Either creative package can be added to an account audit package for a more in-depth creative analysis at a 15% discount when added to an account audit. Note that the account audit does include creative review, but is more account and ad-buying focused and isn’t as focused exclusively on creative feedback.